No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve. There is only one way to shorten the curve on the Internet, "you must plan to succeed."
posted by Chad Van Norman @ 5:12 PM
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"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #2 - Email Aesthetics
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"Print This Page - Makes For An Easier Read"
Hello again, Friend,
I hope you`ve had time to "digest" the ideas presented in
Lesson #1. Today`s lesson is going to build on the basics.
Here is the second Lesson of the marketing course. (If
you change your mind, just go to the end of this email and
click the link.)
In today`s "Marketing Strategies that EMPOWER Success"
lesson, you`re going to learn how the APPEARANCE of your
email message affects the way your prospects feel about you
and what you have to offer.
=================
EMAIL AESTHETICS
=================
It`s an old, old saying, but it`s true: you only have one
chance to make a good first impression. And in email, the
first impression is always visual -- a consumer LOOKS/SEES
before he/she READS.
Imagine walking by a grotesquely garish storefront with all
kinds of things hanging off the front porch, every floor
painted a different color, and odd music playing through
loudspeakers. Would you want to walk in the front door? No
way! You`d assume that the owner is a kook, at best, or a
deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your
mailbox? You know what I`m talking about: an orange
background and yellow borders, multi-colored text in all
sizes from gigantic to microscopic, a message that looks like
it was created by a crazed six-year-old? If you did, I bet
you didn`t feel the urge to read it. You probably just
wanted to delete it as quickly as possible.
PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not
bizarre and scary. The suggestions below -- and they`re
just suggestions, not hard and fast rules -- will go a long
way towards making recipients` eyes say "come on in!" to
your message.
DO`s and DON`Ts FOR ATTRACTIVE EMAILS
DON`T use COLOR fonts in your message. (Leave that to
junior high girls who want to write about Britney and
Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re
"speaking" in black-and-white, people will give their full
attention to your message without being distracted by your
color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t
recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times
New Roman, and Courier New
And please.
-DON`T use flashing buttons or banners in your email! (Your
prospects have undoubtedly gotten their fill of "bells and
whistles" when they`ve surfed the Internet. They don`t need
more from you.)
"GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your
email to a website, or email address. Sounds simple enough,
and it is -- unless you try to contact a prospect on AOL who
may not be able to receive "clickable" links.
Don`t worry. There`s a "fix" for this: simply type mailto:
in front of your email address (no space in between, and
include the : )
For a link to a web page, you need to write your link this
way:
http://www.getresponse.com/t/1393447/.
(And tell your recipient they can copy and paste this
link into their browser if it`s not highlighted.)
ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people
about your product or service with a SIGNATURE TAG, which is
3-6 lines of text (usually) that is automatically added to
every message you send.
If you`d like to add a tag to your messages, simply open
your email program. Find the SIGNATURES TAB (located in the
TOOLS/OPTIONS menu in Outlook Express). Follow the (simple)
instructions for creating a sig file. Easy as pie...and the
results will amaze you.
That`s it for now, but get your "net" ready. Next lesson
we`re going to hunt down and CAPTURE EMAILS.
Sincerely,
Chad Van Norman
http://www.getresponse.com/t/1393448/
P.S. Need more in-depth information than is provided in this
course? Empowerism has all the training you could possibly
wish for, and more, to get you up and running online in no
time flat. Courses that cost hundreds in most places are
all yours for a flat monthly fee of just $19.95!
http://www.getresponse.com/t/1393449/
To make the most of your advertising dollars (and get double
your money!) check out the EMPOWERISM RSVP:
http://www.getresponse.com/t/1393449/
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.getresponse.com/t/1393450/
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About The Author:
--------------------------------------------------
Chad Van Norman
Is the owner of
http://www.StartAHomeBusinessSite.com &
http://www.SharkShiverTraffic.com
Get A Money Making Website Just That's 100% Ready
To Take Orders And Pull In Massive Residual Profits
Today! Get All The Exciting Details And Signup Now
At: http://www.ChadVanNorman.com/pips.html
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
posted by Chad Van Norman @ 1:33 PM
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"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #3
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
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"Print This Page - Makes For An Easier Read"
Hello Friend,
Have you been enjoying your journey to email marketing
success? Better still, have you moved into the fast lane and
started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. The tips offered
in the first two lessons of this course are the building
blocks for what comes next. They don`t require any cash,
just a little time, and believe me, you`ll get back much more
than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to
business...the business of today`s "Marketing Strategies that
EMPOWER Success" lesson. We`re hunting big game -- you`re
going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point
to remember: your whole objective must be to BUILD A LARGE
EMAIL LIST of prospects and customers. Once you have an
email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses? I`m glad you asked.
The answers follow.
==========================================
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
==========================================
=>Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.
-Word to the Wise: Our Empowerism subscribers use
complimentary subscriptions to our "Excellence Magazine" and
ebook giveaways to grow their lists. Works like a charm.
=>Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list
quickly and with ease. Simply construct a web page
containing code for a form and set the page to open (pop up)
when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your autoresponder to their email inbox when they give you
their email.
-Word to the Wise: If you need a pop-up, you can pick one
up F-R-E-E (there`s that word again) from Empowerism
-Son of Word to the Wise: "Instant" is a very powerful
pop-up offer.
=>Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street)
addresses, convert it into an email list by sending out a
postcard and inviting people to VISIT YOUR WEBSITE to
receive a gift of some kind -- a report, a discount coupon,
etc. Visitors don`t have to pay in order to receive their
gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. (Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.)
=>Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a
RESPONSE FORM ON EVERY PAGE of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.
-A Word to the Wise: If you don`t know how to create an
opt-in form, no worries. Empowerism has a foolproof `build
your own` tool made just for you!
=>Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.
-Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest
"junkies" -- people who are only looking for freebies and
have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.
=>Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, LIST YOUR
AUTORESPONDER ADDRESS instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.
-Word to the Wise: Don`t have an autoresponder? Empowerism
will give you one, provide you with signposts to others, and
make sure you know exactly what to look for to find the
"pick of the litter."
-Word from our "Sponsor": Autoresponders you can use are
just one sample of the incredible resources you can depend
on when you`re a member of the Empowerism family. Our
tools, information, and especially the Empowerism RSVP --
Revenue Sharing Value Program -- are all designed to
generate BIG bucks with LITTLE effort.
=>Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).
Okay, you know what you want...you know what you need. It`s
time for you to set your traps and CAPTURE THOSE EMAILS!
In the meantime, I`ll be putting the final touches on your
next lesson:
Sincerely,
Chad Van Norman
http://www.getresponse.com/t/1393457/
P.S. It`s time to get YOUR SLICE of the online success pie.
Sign up today and let EMPOWERISM RSVP - The NEW Way to Buy
Leads help you create a Downline that will Skyrocket your
Bottom Line through the Stratosphere.
http://www.getresponse.com/t/1393458/
RSVP NOW and get D0UBLE your money on leads packages
starting at $25. Subscribe today!
http://www.getresponse.com/t/1393458/
P.P.S. After you join EMPOWERISM, turn around and sign up for
the Plug-In Profit Site service at:
http://www.getresponse.com/t/1393459/
The Plug-In Profit Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with EMPOWERISM! Let me know if you need any help!
About The Author:
--------------------------------------------------
Chad Van Norman
Is the owner of
http://www.StartAHomeBusinessSite.com &
http://www.SharkShiverTraffic.com
Get A Money Making Website Just That's 100% Ready
To Take Orders And Pull In Massive Residual Profits
Today! Get All The Exciting Details And Signup Now
At: http://www.ChadVanNorman.com/pips.html
--------------------------------------------------
NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
posted by Chad Van Norman @ 1:28 PM
0 comments
posted by Chad Van Norman @ 2:04 PM
0 comments
